Website Design, Final SEO & Development (Step 3)
Website Design Process
The design of your website / blog gives visual coherence to your business brand story, highlights your message, and moves people to action. Design also makes a big difference when visitors are deciding whether to stay and explore your content or leave your site. How many times have you searched for a site, clicked, and left immediately because it was hard to look at, hard to understand, or just annoying?
We want you to love your site web design and at the same time recognize that a website is for its audience—even when the site represents you. Our web design process gives you a clean look, a site that is easy to use, and a showcase for your content so that your visitors can focus on the benefits of doing business with you or your organization.
We regularly partner with Mor Vimmer, an experienced and innovative website designer based in the DC metro area. Mor brings visual energy, creativity, and professionalism to your web presence and takes a practical approach to showcasing your message and keeping your audience engaged. We are all committed to creating great designs that meet your needs and do justice to your brand story and work as a team to make it happen. You’ll have opportunities for input throughout the web design process and we will keep your goals, budget, market, and target audience in focus.
Our clients enjoy personalized website services, and a focus on business brand story and message. There are many benefits of working directly with an educator and technologist who want you to learn enough to make better decisions going forward. For example, when we send you designs to review, you’ll also receive pointers on how to evaluate those designs in terms of your goals. By the end of the web design process, you’ll be able to define and identify what makes a website work for the visitor.
Organic On-Page SEO & Testing
Search engines are better at returning useful results than they were several years ago. These days they weight the content on the page above everything else, rather than relying on website descriptors and other metadata—the “organic” piece. That’s why we introduce basic search engine optimization (SEO) techniques throughout your project, and then finalize the SEO during design and development.
Story and message are the initial focus of our content work because we want to appeal to the reader first, but it would be a huge mistake to stop there. Your text must also be adapted to appeal to search engines. Until we finish this phase in your site development, the exact wording of your text is subject to change. Successful organic on-page SEO includes a process of adjusting what’s on the page to accurately and gracefully convey the most important topics or ideas to your reader while being search engine friendly. Not only must your audience understand what you’re saying, the additional information like headings and descriptions that you provide to the search engines must make sense if you want your website page to turn up appropriately in search results.
Starting with your story and message then considering how search engines work is a sensible practice that will help you get noticed on the Web and have a search engine friendly site. You should expect to address SEO whenever you make site changes, update your business plan, or redesign your site—to be most effective SEO efforts must be ongoing and adjust to your business, the market, and changing search conventions.
Website Development
Once you’ve chosen your design, site development begins. Relax while we handle the technical heavy lifting and make sure all the component parts fit together, work properly, and are easy to use.
