Website Content, Content, Content (Step 2)

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Thinking of Readers & Search Engines

When a website or blog is right for you or your organization, we will make sure your content shines and adheres to search engine friendly practices. As you connect with your audience by sharing your brand story and message, it’s important that your text, images, and video be search engine friendly as well. Our proven process for developing your content starts with creating or refining your brand story, message, and communication strategy for the Web.

Having a compelling brand story and shaping your message for the Web promotes and legitimizes your business, organization, or professional reputation. Your web presence lets people know what you have to offer, sets you apart from the competition, and makes sure people can find you when they search the Web.

Search Engine Optimization (SEO) is a long-term approach to using your website structure and content to get your message out effectively and to be found when people search for whatever you provide. The challenge comes in creating content that appeals to your readers first and foremost. Appealing content must also be understandable to search engines so that people can find you—that’s the art and science of creating a search engine friendly site using organic on-page SEO. Being smart about SEO from the start means that before a word is written we take the time to develop your message and content strategy, research your competition on the Web, and identify keywords for your site. Your site itself will be search engine friendly, your content will be compelling for people, and then during the design and development phase we refine and test the content for search engines.

Many busy professionals aren’t interested in creating their own content (if you are, take a look at our writing for the Web coaching services). If you have too many other things to do, aren’t comfortable writing, aren’t sure how all of your experiences come together, or don’t have the time to learn SEO on your own, then let us write a compelling story for you.