Website Strategy, Content & Design Process

Successful Website Design Starts with Strategy & Content

Our website content and design process is educational, thorough, flexible, and completely customizable. You start with a web presence strategy consult that covers Step 1 below with no additional commitment. We will develop a strategy and plan to fit your goals and budget—whether you want to roll your project out one-step-at-a-time to spread out the cost, or tackle the project on all fronts to move forward as quickly as possible.

When you work with the professionals at Chaos To Clarity, we keep your best interests in mind and go the extra distance to help you achieve your web presence goals. You are an important part of the web process (especially when it comes to developing your content strategy, brand story, and message) and we are happy to work collaboratively. However if you prefer to focus on growing your business we’ll do our best to minimize the time you spend while maximizing your results.

Website Strategy, Planning, Brand Story & Message (Step 1)

You are always the most important part of the equation, so we start from wherever you are when creating and customizing your web presence strategy. Your web project can include a website and/or blog, social media / social networking, content strategy, and a learning plan.

After our initial meeting, we will create your project plan to give you a clear vision of your web project. Don’t worry if you have no idea what to do. We’ll guide you each step of the way.

Website Content, Content, Content (Step 2)

Content (including text, images, video, audio—whatever formats effectively convey your message) must come before design. It’s a bit like building a house—you need to know what rooms to include and what materials are available before you begin the design or break ground. Content, site structure, design, and social media all work together on the Web and must be considered as a whole, that’s why we develop a content strategy to move you towards your goals and communicate your brand story and message across different web properties.

We can write all of your content, teach you to write for the Web, or polish what you create.

Website Design, Development & Organic On-page SEO (Step 3)

Next it’s time for the design process to begin and for the vision of your site to start coming together. You’ll have some options to choose from, then after the design is set we will ensure that your content is targeting keywords effectively for search engines. When we write your text, it will be in great shape for final organic on-page Search Engine Optimization (SEO) techniques that will make your site search engine friendly.

Once you’ve chosen your template or unique design, we will develop your new site. Relax while we handle the technical heavy lifting and make sure all the component parts fit together, work properly, and are easy to use.

Go Live! (Step 4)

After your new website / blog is finalized, we’ll deploy it in a way that minimizes down time and disruptions for your current site.

Website/ Blog Training for Small Businesses (Step 5)

If you want to learn, we will teach you how to update your site content when the need arises—if not, we’re happy to handle content updates for you. We want you to be as self-sufficient as you’d like to be when it comes to updating your content. Our approach to training includes background knowledge, how to make good decisions about changes in the future, and how to take advantage of useful tools to evaluate the results.

WordPress Maintenance Service (Step 6)

Your website runs on software and that software requires attention to keep it running smoothly. We offer stress-free maintenance packages for all those times when your site’s software needs updating or your site needs tweaking. We’ll keep your site fully functional and running smoothly without you having to worry about a thing.