Purposeful Hire, Inc. For Every Hire, There is a Purpose

Startup Success Story with the Social Web

Starting a new business is both leap of faith and proof of passion. Shira Harrington, Founder & President of Purposeful Hire, Inc., came to us while in the process of launching her new business because she wanted to develop a successful web presence right from the start. With more than 17 years of experience as an executive and professional recruiter, Shira decided to follow her passion for career consulting / coaching and launch her own company that combines the best of both services in addition to incorporating her nationally-recognized Generational Diversity Programs for the workplace. As a consultant, recruiter, speaker, and presenter, Shira offers an impressive array of services to clients even as she continues her active volunteer work in the HR  and job seeker communities.

Strategy: Create strong content to tell Shira’s business brand story, use a template to meet her budget needs, implement a staged approach to rolling out features on the website, and add social networking as needed during the startup phase of her business.

Challenge:Bring together Shira’s different practice areas by structuring her site to reflect a coherent story while appealing to different audience groups using stock photos and a sophisticated, expandable template.

Audience groups:Job seekers, Leaders of Job Seeker Groups, Employers needing Executive / Professional Search Services & Interview Training for Hiring Managers, Employers who want to address Generational Diversity in their workplace.

The Team:

Web Strategy & Information Architecture: Jo Golden
Content Strategy & Creation: Jo Golden
Design & Development: Tracey Holinka
Maintenance: Tracey Holinka

Jo worked with Shira to develop her business concept for the Web from the start, offering guidance and direction to help Shira leverage her expertise and make the transition to a successful business web presence. Jo also created a site structure and business brand story that would combine Purposeful Hire’s 3 separate, yet related, services: Career Consulting / Coaching, Executive / Professional Search, and Generational Diversity in the Workplace.

A coherent and compelling story was central to the project, as was developing a content strategy that could incorporate social media and social networking in manageable ways during the business startup. LinkedIn has been Shira’s primary focus in the past, and it will continue to be for the time being.

Jo wrote the content and shaped the story based on Shira’s input while Tracey selected a range of templates for Shira to choose from—making sure that they would all handle expansion in the future. Shira’s plans include adding video and a blog to her site as well as launching a newsletter.

During the initial template customization and site setup, Tracey strengthened security, added a newsletter signup form, prepared a blog for later launch, and pointed 2 other existing websites to the new site. As Shira’s project evolves, Jo continues to provide guidance as needed and to support Purposeful Hire’s transition to a successful business web presence.

Website: www.purposefulhire.com
(Launched March 2011)