Noa Baum: Storyteller, Peacebuilder & Consultant

Structuring Content for Success on the Web

Noa Baum started with a site that focused on her community storytelling programs and award-winning one-woman show, A Land Twice Promised. The site needed to provide a comprehensive catalog of performance offerings, showcase her as a talented performer. It also need to include a section on using story in organizations to reflect the client’s expanded focus on consulting.

Structuring the information on the site so that the site was easy to navigate, addressing Noa’s different audiences, and spelling out her different programs and offerings in one place were essential to a coherent final product. Jo and Noa wrote much of the text collaboratively after Jo developed the site structure to reflect the new business brand story. Tracey’s design and development work showcased Noa’s personality with active images, video, and calls to action while highlighting central aspects of her personal story, her work for peace, and her new professional direction.

The Team:

Web Strategy & Information Architecture: Jo Golden
Content Strategy & Creation: Jo Golden in collaboration with Noa Baum
Design & Development: Tracey Holinka
Maintenance: Client maintained

Website: www.noabaum.com
(October 2009)