Post originally published in December 2009. The information may have been overcome by events and some tips / techniques could be outdated now. We recommend using older blog posts as a jumping off point to search for related—and current—information.
Social networking are social media are not about the technology that lets it all happen. The real reason social media and social networking are here to stay is because they meet our basic human needs for connection, autonomy, and meaning (needs identified by biologist and conflict theorist Mary Clark).
About Dr. Jo Golden
Dr. Jo Golden blogs about digital strategy, social networking, self-education, and all things related to success in a digital world. She specializes in creating business, Web, and content strategies that shape easy-to-navigate website structures and tell a compelling business brand story.
