When you’re using social media in marketing campaigns, it’s important to know how to measure the returns on your investment of time and money. Tom Chapman’s blog post, Measuring the success of social media will get you started. If you want to know what on earth people measure, a quick trip to The Social Organization’s page on Social Media Metrics will give you a great overview.
You can learn much, much more from the Social Media Metrics Superlist courtesy of interactive insights group.
Happy Learning!
