Writing for the Web
Writing for the Web Is a Skill You Can Learn
Even if you’re an experienced writer, creating reader and search engine friendly content for the Web may require some adjustments. Learn how to exceed your readers’ expectations, get your message across, and develop a writing practice for the Social Web to grow your business.
Our process includes identifying your target audience and market, evaluating other people’s writing on the Web, and evaluating your writing style in relation to successful web copywriting approaches used by web professionals and explained on sites like Copyblogger.
As educators, we focus on teaching you what to do, showing you how to do it, and giving you feedback on how you’re doing. Writing for the Web is a learned skill, and we believe that you can succeed. We also believe that you’ll learn more quickly and easily with our help because we put your task in perspective, provide a foundation for success, and prepare you to learn on your own in the future.
Writing for Organic On-Page SEO & Blogging
Once you’re in charge of your website, you’ll need to understand some SEO basics if you plan to change the content regularly. We will walk you through key issues so that you don’t accidentally undo the work we’ve done during content development, and we’ll introduce you to useful tools that take away the guesswork.
When you want to blog, we will teach you how to think strategically about your post topics, timing, and options. We can also introduce you to Scribe, an SEO service that will help you get up to speed quickly and give you feedback instantly as you write your posts. Learning with Scribe is great. You can purchase it month by month with no commitment, and your writing for the web will continue to reap the benefits.
