Content Strategy & Web Workflow
Content Strategy
When you want to use social networks and social media to grow your business, it pays to have a plan. Business environments and marketplaces have changed with the coming of the Social Web and to succeed, business owners and professionals must be more resilient and adaptable than ever before.
Businesses and professionals must create high quality content that provides timely and relevant information to attract the attention of clients and customers. Advertising just doesn’t work for small businesses like it used to–people are tired of being talked at.
Social networks and social media are about connecting, entertaining, and educating rather than straight-up advertising with a traditional sales message. Now that businesses and professionals need to develop a platform for their products and brand, establish their expertise, and capture mindshare by blogging and creating a presence on the Social Web–what you say and where you say it has never mattered more. That’s why you need a content strategy–to be efficient, effective, and consistent across your web properties.
Developing a content strategy gives you a way of thinking about and acting on the connections between:
- your business brand story
- what you say and how you say it
- your target audiences on the Web
- and the different places to connect with your audiences on the Web
Read on to learn more about our approach to content strategy and how we help businesses and professionals succeed with the Web.
Web Workflow
All that content that has to be created, consumed, and shared also has to get out on the Web–to the right people at the right times, in the right places. A web presence strategy and content strategy will guide you, but you still need a realistic understanding of what to do and how to do it if you are going to achieve your goals.
We help our clients understand and make sense of the new demands on their time, resources, and attention created by the need to do business on the Social Web. Working collaboratively, we assess your goals, current skills, resources, and time available for learning, then make a plan and help you implement it as needed.
Learning new rhythms for work in a digital world doesn’t have to be painful–we’ll teach you to dance with as few squished toes as possible and make sure that you’re prepared to meet and exceed your goals.
Writing for the Web
Even if you’re an experienced writer, blogging, tweeting, and updating your Facebook Page may require some adjustments. Armed with basic knowledge of what your people want, an effective content strategy, and search engine friendly practices, you can attract client and customer attention, build your network, and get your message out effectively at the same time.
