Saturday we had the opportunity to team up with 40Plus DC and offer a workshop on LinkedIn® for job seekers and professionals. We started off talking about the participant’s core characteristics, the importance of communicating your story on the Web, and ways to connect to your target audiences. People are driven by emotion, and it’s important to recognize our own emotions as we craft our stories, not to mention being aware of our views of the world and the mental models from which we operate—they always shape the stories we tell. Read the full post →
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