Chaos To Clarity: Success in a Digital World

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web presence

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Every professional career, small business, and professional practice has a story. Some thread gives coherence to all of the things you do and the services you provide. What’s yours?

Is it a tale of struggle and triumph? Of struggle and struggle? Of growth and change? Of stability and strength? Do you: help? battle? challenge? support?

Consider how you talk about your business to different people. What will help your target audiences understand the benefits of dealing with you? Even the way you talk about yourself has to be all about them in the end.

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Want to setup a Facebook fan page for your business but not sure how. I’ll walk you through the basics.

Want more? Sign up for our Social Media & Social Networking for Businesses and Professionals Bootcamp on January 30th.

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Facebook? Down. Twitter? Down. You?

December 2, 2009
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Do you depend on Social Networking to run your business—market it, and communicate with clients? Or do you depend on social networks to promote yourself and look for a job? Either way, when Twitter and/or Facebook go down…what do you do? Think it doesn’t happen? Think again.
The most notorious case of a social networking meltdown [...]

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What’s Your LinkedIn® Story?

October 28, 2009
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On Monday night I had the pleasure of being interviewed by Tai Goodwin, The Career Makeover Coach, for her Diva Toolbox Radio Show, Career Makeover Strategies. Tai helps people find their way to the career that’s right for them and she’s a great interviewer. I recommend her series highly and plan to tune in myself [...]

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Setting Up Alerts to Monitor Your Online Reputation (Video)

October 26, 2009
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What are people saying about you or your company on the Web? In the blogosphere?
In this video I show you how to get started monitoring your (and your company’s) online reputation with Google Alerts and Social Mention Alerts from Socialmention.com.

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Online Reputation Monitoring

September 1, 2009
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In addition to Google Alerts, there are other useful ways to monitor your company reputation and brand online and, just as importantly, many ways to track the results of your social media marketing efforts.
Socialmention.com says that their service is “like Google Alerts but for social media” so they monitor and return search results from more [...]

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Get Your Story out on the Web

August 14, 2009
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If you have a business, the sooner you get your story out on the Web the better—and no matter where you work right now, it would be a disaster to underestimate the benefits of representing yourself as an independent brand.
Did you ever see A Knight’s Tale with Heath Ledger? Imagine you just arrived in a [...]

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Your Web Presence isn’t for You!

August 11, 2009
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That’s right, your business web presence is for your users. It’s easy to forget your business website or blog may be about you, but it’s still not for you. Any business web presence should put user experiences first and allow those experience to drive decisions about how a site looks and functions.
When it comes to [...]

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