Every professional career, small business, and professional practice has a story. Some thread gives coherence to all of the things you do and the services you provide. What’s yours?
Is it a tale of struggle and triumph? Of struggle and struggle? Of growth and change? Of stability and strength? Do you: help? battle? challenge? support?
Consider how you talk about your business to different people. What will help your target audiences understand the benefits of dealing with you? Even the way you talk about yourself has to be all about them in the end.
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Tagged as:
story,
web presence
On Monday night I had the pleasure of being interviewed by Tai Goodwin, The Career Makeover Coach, for her Diva Toolbox Radio Show, Career Makeover Strategies. Tai helps people find their way to the career that’s right for them and she’s a great interviewer. I recommend her series highly and plan to tune in myself in the future.
We talked about telling your story on LinkedIn® and ways you can use the LinkedIn platform effectively. Developing an effective profile is an important first step. An effective profile tells your story in a way that helps you connect with your reader. People connect to emotions and personal qualities. Using vivid language to talk about your work experience and the qualities that your actions reveal can move you out of the land of resume-speak and into a conversation more suited for social networks. Read the full post →
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Job Seeker,
LinkedIn®,
story,
web presence
