In the last month or so Internet Explorer® (IE), Firefox® and Chrome® all released new versions of their browsers, creating an excellent opportunity to take a look at the web browser landscape and make sure that you’re using the best browser for your business and your personal surfing. Both Windows® and Mac® computers come loaded [...]
Using the LinkedIn platform effectively starts with a compelling profile, but that is just the start–you also need to take advantage of other options to present a full picture of your professional self. That means you should start developing a strategy for using LinkedIn that will help you reach out, improve your network, and establish yourself [...]
Since we are personally and politically committed to working with small and micro businesses we spend a lot of time sorting out the implications of spoken and unspoken goals in our work with clients. Luckily, we are social scientists and we recognize the identity dynamics at play when an individual represents their brand and at [...]
Are you all about your homepage or all about user experience? A myopic focus on your website’s homepage can lead to missed opportunities to connect with visitors and get your message out. When the Web was in its youth and search was just starting to change the way we found anything and everything on the [...]
What’s not to love about a street festival celebrating authors, books, art, artists, and the business of books? We’re happy to be back at the Festival for a second year, talking with folks about using the Web and Social Media to promote their work. Hope to see you there! Here’s the official press release and [...]
Getting a website up is just the first step in a successful web presence—there is still a lot of hard work needed to successfully promote your business on the Social Web. That means you need to blog, use social networks, and reach out to your audience wherever they spend their time. Your marketing focus should be guided by your [...]
Ongoing Maintenance is Essential for a Successful Web Presence A successful web presence requires ongoing upgrades and expert attention to your site’s technical requirements and needs. Whether it runs on software like WordPress or is coded in html, the underlying code needs updating to deal with changes to web browsers. Since the Web is fluid [...]
What to Expect When Your Small Business Needs a New Website or a Redesign When you work with a web services company, it’s always nice to know what to expect and how you can save yourself time and energy. We’ve put together some tips to help you set realistic expectations and better manage your end [...]
