Last week I gave a talk titled “Web Content Strategy for Your Business” at The Power Conference: Women Doing Business and was happy to learn that many session attendees were excited by the potential of curating content. It’s no small thing for those who aren’t writers—acting as a curator of other people’s content offers a [...]
We’ve just gotten around to playing with Google+ and want to offer you the same opportunity. Since it’s an invitation only party, we’re giving away invitations. If you’d like an invite, leave a comment below. Use the email where you’d like the invite to be sent You’ll need to have or set up a Google [...]
We’re three months into this experiment aka Google+ and the buzz just keeps growing. Yesterday a member of our Facebook community asked if we had a tutorial in the works and the short answer is no, not at the moment. Especially because it is still in beta (that’s tech speak for available but still in [...]
Night Phishing Last Sunday night at 12:13 AM my phone rang. OK, I do talk to folks late night so it wasn’t unusual. Yet. When I answered the call from “unknown caller,” what did I hear? A crazy robocall telling me that my computer had been hacked and I needed to contact “security” to deal [...]
Once you have your content strategy for the Social Web together you should know what you want to say, who you are trying to reach, and where your content needs to show up in order to reach your audiences (on your blog and other social media as well as on specific social networks). The best [...]
Are you ready to start blogging but nervous about giving away too much content? As I talk with folks who are ready to take the leap into blogging and social networking for business, the issue of offering great content for free comes up again and again. Many business owners express concern that they will actually [...]
Presentations that aren’t just for napping anymore Getting noticed on the Web can be challenging when everyone’s attention is so scattered. We advise clients to be proactive, create great content, and put it where their target audience would look for information. Make sense? Add your content to a useful repository and it is more likely [...]
Facebook® has made several improvements to privacy over the last year. Here’s the last of 5 videos on how to protect your Facebook privacy.
