Chaos To Clarity: Success in a Digital World

Content. Take 1

March 13, 2009
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I attended a timely meeting of  the Capital Creativity Network in DC this week. The knowledgeable David Bernstein of Able Press Consulting talked with us about content strategy. Interesting conversations ensued.
As I recall, the first question was roughly:
What exactly is content?
A fine place for me to start as well.

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Web Content Before Design! AKA Content Counts!

March 3, 2009
blackboard

A web designer will need all of your content before starting to design your site.
You need them to have all of your content.
Clients often ask, “Why do you need everything that goes on my new website before you start designing?”
Questions are good.
Answers too.
Without all the content–design, usability, and elegance suffer.
I don’t want to add your [...]

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Web Writing–It's Different

February 27, 2009
old_typewriter_and_typist

Our web presence series and my attention to content continues.
Many people get sidetracked by design and then manage to forget all about their content. But, in the end, a great design will never make up for lousy content.
If you are using the Web for business, it pays to have a web presence strategy that takes [...]

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Digital Survival Recap

February 24, 2009
Thumbnail image for Digital Survival Recap

Missed our basic overview of digital survival strategies and skills? Here’s the recap and links to the original posts:
Take Charge of Your Computer! – Success in A Digital World™ comes from having a foundation of digital survival strategies for making sense of what you need to know and learn, and the digital survival skills to [...]

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It's All About Them!

February 20, 2009
face with blue tint

That’s right, your business web presence is for your users. It’s easy to forget your business website or blog may be about you, but it’s still not for you. Any business web presence should put user experiences first and allow those experience to drive decisions about how a site looks and functions.
When it comes to [...]

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Are You Ready to Blog?

February 17, 2009
blog sticky-note

Blogging can be great for business, no doubt about it. But what do you need to know or do to get ready?
The most important and simplest answer–do your research.
Check out Copyblogger and ProBlogger for professional tips on how to blog like a pro. The Blog Herald and the women-focused site BlogHer will also keep you [...]

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Pooh Pooh Web Pros at Your Peril

February 13, 2009
boy-with-book

Now that you have thought a bit about goals and plans for your web presence what’s next?
I recommend a fearless inventory of your commitment, skills, and time available.
First, the will. Have you been thinking and talking about moving forward with your web presence for some time, but have yet to actually get anything done? That [...]

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I Need a Web Presence. Now What?

February 10, 2009
image by clix @ stock.xchng

In today’s economy, more and more people will look to the web to learn about you and your work. If you’re a solo-entrepreneur, you own a small business, or you run a small nonprofit then you probably know that you need to get your business on the Web.
What do you need to know first? What [...]

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