Chaos To Clarity: Success in a Digital World

From the category archives:

Business

A clever and humorous look at social media by Marta Kagan of Espresso.

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If you’re moving your computer workspace, across the country or across the room, things can go wrong. The tips below will go a long way towards eliminating aggravation, lost time, and worst of all—lost data.

1. Back up your data.

2. Lifehacker says: Back up your data. If you need a visual (whether or not you liked Sex in the City) you can watch Carrie lose her mind when she didn’t have a backup on YouTube.

3. Oh yeah, backup your data, maybe with one of these offline backup tools. You can never tell when disaster will strike, so before you make any major change to your computer (including installing new software) it is prudent to have a full backup of your data and (preferably) the system itself. Read the full post →

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Links to Help with Your Web Content

July 16, 2010
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1. 20 Must-Read Blogs For Freelance Writers - When it comes to writing for the Web, you can learn a lot from other people doing it well—get inspired by their example or search their blogs for specific posts to improve your own writing (a great tactic no matter what kind of content you need to produce—why [...]

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Are You Using the Right Web Content Strategy? (video)

July 13, 2010
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On June 24 DC WebWomen presented a panel discussion “Are You Using the Right Content Strategy for Your Website” outlining best practices, tips, and techniques for defining, developing, and managing online content strategy.

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Need a Web Team? 4 Must Read Posts (Link Friday)

July 2, 2010
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Convinced that you need a web team for your website/blog rather than doing it yourself? If so here are 4 must read posts:
1. No Plans To Redesign Your Site? Now Is The Time To Hire A Web Design Agency - Excellent post on the timing of hiring your web team.
2. How to Hire A Web Design Firm – Good [...]

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Web Teams? YES!

June 29, 2010
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Branding, creating content, developing information architecture, on-page SEO, designing to communicate a message, user-focused design–the list goes on and eventually leads to user-friendly website/blog development that incorporates social media. Whew. There’s no denying that Web work is getting more complicated and requiring expertise on more and more topics.
Question for small business owners: Do you still [...]

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4 Links on Email Newsletters

June 25, 2010
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Email newsletters aren’t as new as social media, but they’re still important. Here’s 4 links to help you get started with your email marketing:
1. 5 Ways Email Newsletters Can Build Your SMB – Why you should consider an email newsletter for your business.
2. Why Opt-In Marketing Matters – I regularly find in my email inbox newsletters that I’ve never [...]

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3 Simple Rules of Email List Etiquette

June 22, 2010
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Here’s a great video from Mail Chimp on email list etiquette.

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